An introduction to the company...

MPA Business Services cover the full spectrum of intelligence and information relevant to pharmaceuticals and healthcare, not only in the United Kingdom, Europe and most of the First World countries, but also many emerging countries.

As a fully qualified market researcher MPA's Principal has operated as a professional investigator for over 40 years most of these being devoted to pharmaceuticals and healthcare. In majority of trading environments strategic marketing decision-making is dependent upon the quality of data and information available. Of course, there are some who "fly by the seat of their pants" and are, very often, accurate in the decisions they take, but, when wrong, the costs can be enormous. Even with the best data available mistakes are made, but here such mistakes are fewer; good information improves the decision-making process and minimises the level of risk-taking.

MPA Business Services sprung out of Martin Paltnoi Associates which has been operating in this capacity since its inception in 1973. However healthcare does not always involve marketing and trading and, ergo, good data is not the sole prerogative of marketing. Over the years MPA has helped many non-trading bodies in healthcare; the Department of Health is a good example. The NHS Supplies and other affiliates including the MHRA are significant clients needing and using data available. The need to have good information is still there even in non-trading environments.

The cost of data-acquisition in terms of time and money spent can be high, but the cost of wrong or delayed decisions can be significantly higher. We believe the pay-back on data acquisition, although intangible, is real and fast.

The quality of data is dependent upon the quality of its sources. "Rubbish In-Rubbish Out" is an expression often heard, but is true nonetheless. MPA has spent considerable time cultivating sources and a good deal of time maintaining them. We have been doing this longer than most which is why our output is respected and valued by a wide range of users worldwide.

MPA Business Services provides important information on specific areas concerning pharmaceutical and healthcare industries including the following: